20 short lessons · 15-20 minutes a day · one action prompt per lesson
Search Strategy School is a four-week sprint that teaches you to show up in Google, in AI Overviews, and inside ChatGPT and Perplexity, so your best clients find you before they ever contact anyone else.
Get found in search—all three kinds of it.
A Davey & Krista Course
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See What's Inside
A growing group of your clients aren't opening Google at all. They're asking ChatGPT and Perplexity. These conversations happen completely outside search. If you're not there, you're not in the room.
Direct AI Queries
Google now answers a growing share of searches itself, in a paragraph or two with citations. If you're cited, you get seen without a click. If you're not, you can be invisible even while ranking on page one.
AI Overviews
Still relevant, still worth optimizing for, but increasingly pushed down the page by AI-generated answers that respond to the question directly, above the links.
Google Results
Keep reading, friend!
When you first heard the word "SEO," search meant one place: Google. You ranked, or you didn't. Someone typed a term, clicked a result, and landed on your site.
That's still happening. It's just no longer the whole picture. In 2026, your potential clients are getting answers in three different places before they ever decide to reach out. Most creative businesses show up in only one of them.
Search isn't one thing anymore.
Here's what changed
Why it matters for you specifically
A couple planning a $10,000 wedding is doing a lot of research. A business owner about to invest in a brand is doing a lot of research. A business owner weighing a course is doing research too.
More and more of that research now happens inside AI tools, and the only question that matters is whether you show up when it does. Most SEO courses won't say this part out loud: for some searches, the AI answer is the destination now. But for the searches that actually bring you clients ("who should I hire," "what should I look for," the local and commercial questions), real people still click, still compare, still choose. You just have to be visible in all three places when they do.
This isn't about chasing every algorithm update. It's about building the few fundamentals that compound: clear expertise, comprehensive content, and a brand that's easy to find. Those served you well in 2018. They serve you now. They'll serve you in 2030, no matter what AI does next.
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Are you starting to see why we’re so excited to share this with you?
And your list of competition narrows, as your ranking keeps boosting your site’s visibility.
Your user experience improves, keeping people on your site.
With the ideal client looking at your website, you no longer have to splurge on additional paid advertising.
Once you understand how SEO & GEO work, you can use the right keywords to attract the right audience
Long-Lasting Results
I'm in! Sign me up!
“But I don’t have much content to share!”
We cover that, too! This course teaches you how to plan and create content for conversions. You truly can start from square one, and we’ll help you build the content you need. You can even use AI to quickly generate a content outline that makes writing your actual post a breeze.
“I don’t have time to take a course! I crash once I get the kids down.”
These lessons are not any longer than 15 minutes (20 minutes at the VERY most!) and we created Claude Cowork prompts to help make it SUPER easy to quickly implement everything you're learning.
“I know NOTHING about technology. Optimize what?? I get stressed updating our wifi password.”
We don't even know how to update our Wifi password. Our course breaks everything down so it's easy to remember. We also provide checklists to follow every step of the way.
A four-week sprint that takes you from "I know I should be doing something about SEO" to a clean site, optimized pages, an audited blog, and a 90-day content plan, with a clear strategy for showing up across Google and AI.
Five lessons a week, Monday through Friday. 15 to 20 minutes each. Every lesson ends with one implementation prompt you actually run. You're not just learning search strategy, you're building yours as you go.
Search Strategy School
Introducing
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The three things you're optimizing for
The tactics we teach are current. The principles underneath them are permanent. That's the difference between a course you rebuild from every two years and one that keeps paying off.
Becoming the source AI tools default to in your niche. The highest level of the three, built on comprehensive content, clear expertise, and a consistent presence across the web.
Answer Engine Optimization
AEO
Search Engine Optimization
Getting your pages to rank in Google's traditional results. Still foundational, still works, and the skills here transfer to everything else you'll do.
SEO
Getting your content cited by AI-generated answers, whether that's Google's AI Overviews, ChatGPT with browsing, or Perplexity. It calls for a different kind of content structure, and we walk you through it.
Generative Engine Optimization
GEO
You don't have to chase all three equally. You do need to understand all three, so you can make smart decisions about where your energy goes. We make each one simple.
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Built with creative business owners in mind (photographers, designers, coaches, planners), though every lesson works for any service business with a website worth being found.
No technical background required. If you can follow a recipe, you can do this.
You have a website you're proud of, but it's quietly sitting there, unsearched and unfound.
You've heard "you need to do SEO" for years and never had a clear, doable path to actually start.
You're watching AI change how people search and you don't want to be the last to adapt.
You want more of your inquiries to come from Google & AI tools than from word of mouth alone.
You'd rather spend fifteen focused minutes a day than sign up for one more course you never finish.
I'm in! Sign me up!
You're a designer who wants to set up your clients for long term search success
Nicola Paulukat Photography
“I just got my first inquiry from someone who found me on Google, which has never happened before.”
What our SEO Students are Saying
Week 4
Content Strategy
Leave with a keyword-mapped, 90-day plan you can run on repeat.
Keep reading, friend!
Week 2
Core Pages
Optimize the pages that actually book clients, before creating anything new.
Week 1
Foundation
Know exactly where you stand across Google and AI before you touch a thing.
Keep reading, friend!
Most SEO education fails for one reason: it's a pile of theory with no clear order and no finish line. This is the opposite. Four focused weeks, each with a single job.
Small daily steps that add up to a real strategy.
How the Sprint Works
Week 3
Blog Content
Fix what you've already written so it builds authority instead of scattering it.
+ Bonuses
Canva templates for Pinterest, bonus lessons on categories + tags, AI mention tracking and MORE valuing over $1600
Inside the Course
Ashley LaPrade Photography
“I am starting to rank on Google and show up in local search. I'm getting more website clicks, more inquiries, and ultimately more bookings.”
What our SEO Students are Saying
Analyze your competition, human and AI. Who ranks, who ChatGPT recommends, what Perplexity cites, and where the gaps nobody's filling are hiding.
Build your Search Strategy Framework. Define your core topics, your ideal searcher, and your angle. This one document drives every keyword and content decision for the next six months.
The five-minute site audit. The five things to check before optimizing anything (indexing, mobile, speed, broken links, sitemap health) and how to fix them fast.
Set up Search Console & Analytics. The only two free tools you truly need, what each one tells you, and what to safely ignore, plus Showit-specific setup notes.
Search in 2026: what actually changed. The three places clients look now, how they differ, and where you're most and least exposed.
Understand the landscape & set your foundation
Week one
Each lesson is ten to fifteen minutes, followed by one prompt you run to put it into practice on your own site.
One Clear Path
twenty lessons
Core page review & quick wins. Pull your fresh data, catch what's left, and learn how to know when a page is done enough to move on.
The on-page checklist. Keyword placement, internal links, image alt text, and schema, walked through on your actual pages.
Write for humans, search, and AI. Commercial vs. informational copy, E-E-A-T signals, and quotable statements AI tools can cite, added to your existing pages without a full rewrite.
Title tags, meta descriptions & headings. The mechanical elements that matter, with formulas. One prompt writes them, one implements them.
Core pages vs. blog content: different jobs. Why your service pages convert and your blog attracts, and why most people over-optimize one and neglect the other.
Optimize Your Core Pages
Week TWO
Blog metadata & internal linking. Title tags and meta for posts, plus building the internal link web that ties your whole site together.
Format posts for AI citation. FAQ sections, direct-answer paragraphs, and quotable statements, retrofitted into content you already have.
Optimize your keeper posts. Heading hierarchy, content depth, and expertise signals, with a full rewrite plan for your highest-priority post.
Merge, remove & redirect. How to combine thin posts without losing ranking power, and set up redirects properly on any platform.
The blog content audit. Why thin, scattered content hurts your authority in 2026, and a three-decision framework to evaluate every post in under five minutes.
Fix Your Blog Content
Week Three
Finish the four weeks and you'll have a clean site, optimized pages, an audited blog, and a 90-day content plan. That's not "some tips." That's real, measurable progress.
Keyword research for new content. Business-first keyword research scored by revenue potential, matched to the exact pieces you'll create.
Topical authority & your content map. The pillar-and-cluster framework, turned into your complete content map straight from your Week 1 framework.
Build Your Content Strategy
Week four
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Write content that ranks and gets cited. The content framework from title to CTA, and a brief generator that turns any keyword into a complete outline in minutes.
Schema & structured data. Article, FAQ, LocalBusiness, and Review schema, with ready-to-paste code for Showit, WordPress, and everyone else.
Your 90-day calendar & 6-month plan. Everything from the sprint synthesized into one realistic, repeatable roadmap you'll actually follow.
Ashley Norton Photography
“Dream venues, incredible clients, and travel photoshoots are finally coming into my inbox.”
What our SEO Students are Saying
The core four weeks cover everything that moves the needle. These bonuses are here for when you want to go further. No pressure to touch them until you do.
Four bonus modules included.
Go deeper when you're ready
Bonus 3
+ Extra Bonuses
Bonus 4
Staying Current
- Your monthly SEO review system
- Tracking AI citation
- What to do as search changes
Value $99
included!
Value $99
included!
Bonus 1
Local SEO
- Google Business Profile optimization
- Reviews as a ranking and AI-citation signal
- Local schema, NAP consistency & directories
Bonus 2
Off-Page Authority
- Backlinks that still matter
- Getting cited by AI tools (advanced GEO)
- Content distribution without burning out
Value $99
included!
Value $99
included!
- Showit SEO, the complete picture
- Squarespace: what's automatic and what isn't
- WordPress: getting the most from RankMath
Platform Deep Dives
Bonus: YouTube
Video is the one place in search where the usual rules stop applying. YouTube is now cited in roughly 16% of AI-generated answers, more than any other video platform by a wide margin (beating other channels like Reddit!)
But here's what matters for your business: views, likes, and subscriber count show almost no correlation with whether a video gets cited. AI tools are reading structure, not popularity. Which means one well-built video can make you the source, even with three hundred subscribers. If you've been avoiding video because you assumed you were too far behind, you're not behind. You're just unstructured.
Value $29
included!
BONUS
NEW
- Jade Nikkole Photography
I thought SEO would be confusing and complicated. It wasn't.
“I get more inquiries from Google than from word of mouth”
These are real results from creatives we've taught to show up in search. They're the same fundamentals Search Strategy School is built on.
What happens when it finally clicks.
From students of our SEO teaching
- Michelle, Franzetti Photography
and 2 in just a few months. This was a game-changer for me on SEO."
“It went from being unsearchable by keywords to being consistently on page 1”
- Ruby Sandoval photography
I wasn't ranking on Google and had no idea where to start. Within weeks I was ranking, and the way they explain everything just makes sense and is easy to remember.
“Within weeks I was ranking”
- Jen Dial, J. Lynn Photography
My site was stagnant and not being found in search. Now I can confidently blog and work on my website knowing I'm making changes that get me found online.
“the inquiries are coming, slowly but surely”
Award-winning Showit designers and marketing strategists. Long before any of that, we were two people who once stared at a website that worked but couldn't be found.
Over 15+ years, we've built creative businesses by pairing strong design with even stronger strategy. We've launched 700+ client websites, sold thousands of templates, and taught SEO to creatives who'd been told for years that search was too technical for them. It never was. They just needed it broken down, in order, in plain language.
Search Strategy School is that same clarity, updated for a world where your clients are asking AI the questions they used to type into Google. We'll show you exactly where to focus, in exactly what order. You've got this. We'll walk through it together.
We're Davey & Krista.
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You can keep meaning to "get to SEO someday," watching AI reshape search from the sidelines, hoping word of mouth keeps carrying you, wondering who shows up when your ideal client searches for exactly what you do.
Or you can spend fifteen minutes a day for four weeks and come out the other side with a site that's actually built to be found: by Google, by AI, and by the people you most want to work with. Search Strategy School is the shortcut between those two paths.
at some point, you choose
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Total Value of the Bonuses: $648+
✔️ 4-week SEO + GEO + AEO sprint: 20 guided lessons
✔️ 20+ implementation Claude prompts: one to 3 per lesson, done with you
✔️ 4 bonus modules: Local, Off-Page, Platform deep dives, Staying Current - $99 value each (included!)
✔️ Pinterest Share Graphics (Canva) - $49 Value (Included!)
✔️ How to AI Mention tracking with Otterly.ai + Ubersuggest - $29 Value (Included!)
✔️ How to Check for AI Writing & Plagiarism with Grammarly - $29 Value (Included!)
✔️ How to Create a Reviews Site for GEO - $29 Value (Included!)
✔️ How to Generate SEO Keywords with ChatGPT or Claude - $29 Value (Included!)
✔️ Add Author Bio to WordPress (Included!)
✔️ Sizing Images for the Web (Included!)
✔️ How to Create Categories & Tag pages - $29 Value (Included!)
✔️ How to Set Up WP Rocket Caching - $29 (Included!)
✔️ Using YouTube Videos for AI Citation - $29 Value (Included!)
Lifetime access to all 20 lessons, every implementation prompt, and all four bonus modules.
Enroll in Search Strategy School
your investment
Enroll, start the lessons, and run the first few prompts. If it's not the right fit and you don't feel clearer about where to focus, email us within 14 days and we'll issue a refund. The risk is ours, not yours.
Money back guarantee
14
DAYS
Refund policy details
Jennifer Young Photography
“It's absolutely worth the investment, and it keeps giving, with updates long after you finish.”
What our SEO Students are Saying
FAQ
SEO is a compounding effort, not an overnight switch, but it works. Our students have gone from unsearchable to page one, and from "no one finds me" to first inquiries straight from Google. This course gives you the fundamentals that make that possible, in the right order, without the overwhelm.
Will this actually get me found?
Yes. Search Strategy School is built for how search works now. You get the same SEO fundamentals, plus everything new about showing up in Google's AI Overviews and inside tools like ChatGPT and Perplexity (what we call GEO and AEO). It's the updated, expanded strategy for a world where clients are asking AI the questions they used to Google.
I already took your Showit SEO course. Is this different?
No. The strategy works on any platform, and we include platform-specific notes for Showit, WordPress, and Squarespace. If you're on Showit, you'll get extra setup guidance built specifically for it.
Is this only for Showit users?
Not at all. Every lesson is built to meet you where you are, in plain language, with the exact steps to follow. If you can write a blog post and follow a recipe, you can do this. We handle the "why," give you the prompt, and walk you through the "how."
Do I need to be techy to do this?
15 to 20 minutes per lesson, five days a week, for four weeks. A couple of lessons, like your Week 1 baseline audit, are worth setting aside a little extra time for. You can move faster or slower; you have lifetime access either way.
How much time does it really take?
A free AI tool is enough to follow along with every prompt in the course. If you already pay for one, great, but it's not required to complete the sprint.
Do the AI prompts require a paid ChatGPT account?
FAQ
Immediately. The moment you enroll, the entire course and all bonuses unlock. Work through it on the four-week schedule or at your own pace. It's yours for life.
When do I get access?
On Google. In AI Overviews. Inside ChatGPT. The only question is whether they find you, or someone who simply figured this out first.
Four weeks. Fifteenish minutes a day. A search strategy that finally makes sense.
Your clients are searching right now.
the room you want to be in
I’m ready to learn!
© 2026 Davey & Krista | ALL RIGHTS RESERVED