We’re Davey and Krista, and we like to spend our time on the beach or hanging with our pups. Our guess is that you, too, like to do things like spend time on the beach, go hiking, or just relax in your sweats and watch Netflix (or maybe I’m just projecting…). So wouldn’t it be nice if you could book a few more events with your ideal clients? You know, the clients who are going to tell all their friends about how awesome you are? Or what if you could sell a few more prints? What kind of margin would that create in your life for the things you want to do?
Those are the kinds of questions we try to answer. We help people create brands that encourage action. And when people take action, you’re able to enjoy a little of that ‘margin’ we were talking about.
At the end of the (business) day you’re trying to get people to take action. Maybe it’s getting people to click on a Facebook ad so they end up on your website. Or maybe it’s convincing people to click on your search result in Google or on a blog post you just poured sweat into. Or perhaps you just need a few more people to click the Submit button on your contact form or the Buy button in your store. Whatever it is, action leads to revenue.
So how do we get people to take action?
We focus on three important questions…
HOW DOES YOUR BRAND EDUCATE THOSE IT ENGAGES?
Every touch point in your client experience from the marketing collateral someone sees on Facebook to the delivered product or service says something about your brand. You’re educating your community on what they should expect, how they should feel, and who they should be. What are you communicating?
WHAT ACTION DO YOU WANT YOUR VISITORS TO TAKE?
The best way to educate someone is to have them take action. When someone sees a Facebook ad, lands on your site, or purchases your product, what should they do next? If you don’t know, your visitors don’t either. A great brand leads people through an experience.
HOW DO YOU WANT TO TRANSFORM YOUR VISITORS?
This is perhaps the most powerful question of the three. After someone engages with your brand, what kind of transformation do you want them to experience? Who do you want them to become? A remarkable brands transforms those who experience it.
We’re here to help people build businesses that can answer these questions whether it’s through different tools and resources
we’re sharing on the blog or building custom websites.
5 Day SEO Challenge
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The Palm Shop
Check out our new line of limited edition website themes and resources. Launches 11/2!
How We Built It
Interested in the resources, tools, and plugins we use? Well, here they are.